MAKE/MODEL


YEAR


ARTICLES

-

RSS RSS FEEDS

Subscribe to our web feeds:

 

Buell product line discontinued

Filed under:  Brand Related
 
Comment(s): 4
 
 

October 15, 2009.
Buell Motorcycle Company officials thanked the company's customers, employees and dealers for an unforgettable ride, following today's announcement by Harley-Davidson, Inc. that it will discontinue the Buell® product line as part of Harley-Davidson's go-forward business strategy. The new long-term strategy aims to drive Company growth through a focus of efforts and resources on the Harley-Davidson® brand.


buell logo 09

2009 Buell logo.

"I want to personally thank all our past and present Buell employees, dealers and suppliers for their efforts. I also want to thank Buell motorcycle owners for their support and passion for the brand," said Buell Motorcycle Company President Jon Flickinger.

Flickinger said a limited number of new Buell motorcycles remain available for sale through authorized dealerships and production will wind down by October 30. He also stressed that Harley-Davidson will provide replacement parts and service through dealerships and that warranty coverage will continue as normal for Buell motorcycles.

"I will always be proud of what we have accomplished. It is a testimony to what a small group of passionate and inspired people can do, and with brilliant innovations, we've produced some of the best-handling bikes of all time," said Buell Chairman and Chief Technical Officer Erik Buell. "I personally look forward to exploring how I can continue to work with Harley-Davidson to bring advanced product technology to riders.

"I have also had the great fortune to meet and get to know many Buell riders over the years, and they are an amazing and interesting group of free thinkers," Buell said. "May you ride with pride into the future. And may your roads ahead be as adventuresome and rewarding as mine have been for the last 26 years."

A wholly owned subsidiary of Harley-Davidson, Inc. since 1998, Buell Motorcycle Company was founded in 1983 by Erik Buell and produced more than 135,000 motorcycles. Over the past 26 years, Buell motorcycles won numerous design accolades and awards, and countless races and championships around the world, including the AMA Pro Daytona SportBike championship in 2009.

(source: Harley-Davidson)


Carlos's comments

We are very sorry to hear about this. I have been a fan of Buell for some time. I even did a commercial for it with director Anders Uhl.

RELATED ARTICLES
Buell   Founded by Erik Buell.
LINKS
Buell   Official site.
 
 
COMMENTS
Abys1516 days ago

it's so sad to hear such kind of news..They were really great, those Buell motocycles.

Rusty1459 days ago

How foolish is this move by Harley? They are spending a fortune trying to bring younger riders to the family while killing off their best shot at it with the Buell sportbikes.

amos1183 days ago

Why did they stopped the production of buell? this is one of my favorite motorcycles. I just wish they will revive the brand.

Brian1179 days ago

It is really a sad hing to hear that buel shut down. I had high hopes for this make, and I really appreciate their creativity and dedication in the moto-industry.

POST A COMMENT
Name
URL
Email
Comment
HTML tags allowed: <a> <em> <strong> <blockquote>
Spambots begone
ABOUT CONTACT EDITORS

MOTOTYPE STORE


Cycle World
(Magazines)
-
Cartype
-
-
 
-

MOTOTYPE STORE

On Any Sunday 1 On Any Sunday 2 Harley-Davidson: Race to the Rally Moto GP 4
-
-

NOTICE

Much of the material on this website is copyrighted. Original articles appearing herein are subject to copyright. Please don't copy stuff from the site without asking; it may belong to someone! Any trademarks appearing on this site are the sole property of the registered owners. No endorsement by trademark owners is to be construed. The products, brand names, characters, related slogans and indicia are or may by claimed as trademarks of their respective owners. Every effort has been made whenever possible to credit the sources. The use of such material falls under the Fair Use provisions of intellectual property laws.